We are Business Awareness Institute, a privately held organization operating in the Human Resources industry. We were founded in 2013 and are headquartered in Milan, Italy.

We work in favor of Human Innovation. We are a group of professionals specialized in Cognitive Neuroscience and Behavioral Change of people and organizations. We work on the development of Human Factors which are the set of people's "intelligent functioning mechanisms" (Knowing to Be) integrated with "competences and skills" (Knowing to Do) on the scientific basis of applied cognitive neuroscience.

Our approach centers on the development of Human Factors—the intelligent functioning mechanisms of people—integrated with competences and skills, grounded in the scientific basis of applied cognitive neuroscience.

Our specialties include Transformational leadership, Business awareness coaching, Board effectiveness advisory, Change efficiency advisory, Training & developement, Executive coaching, Team efficiency and motivation, Strategic developement advisory, Customer Satisfaction, and Leadership.

We operate in Italy, with our operations based in a national context.

We work on the development of Human Factors which are the set of people's "intelligent functioning mechanisms" integrated with "competences and skills" on the scientific basis of applied cognitive neuroscience.