Career branding is the process of creating and promoting a professional image and reputation for oneself in the job market. It involves developing a personal brand that highlights your unique skills, qualifications, and experiences, and communicating that brand to potential employers, colleagues, and industry contacts. A strong career brand can help you stand out in a crowded job market, build credibility and trust with potential employers, and ultimately land the job you want. It may include a professional website, online presence, networking, and showcasing your skills and achievements. Career branding is the process of creating a unique and powerful image for yourself in the job market, highlighting your skills, experiences, and value proposition. It is important for job seekers to understand career branding because it can help them to stand out from other candidates and increase their visibility to potential employers. A strong career brand can also help to create a positive impression and increase the chances of being offered a job.