We are Cursos de Formación Profesional por Marca Potencial, a staffing and recruitment organization headquartered in Palermo, Argentina.

We aim to understand basic concepts of the theory of the Required Organization and to deepen the application of the Discourse Analysis tool in recruitment processes and in interpreting emerging reports. Through the use of this technique, we enable HR professionals to define the current potential capacity of candidates and their fit with the complexity of the role, and, considering the future development potential of each evaluated, we plan actions that support growth while aligning their expectations and values with organizational needs.

We apply this technique in selection processes and interpret arising reports to guide actions and inform decisions.

We operate in Argentina.

We provide professional training that helps HR professionals define candidates’ current potential and future development potential, and plan actions that align growth with organizational needs.