PRIMA Advice is a privately held human resources company, and we operate in the human resources industry. We were founded in 2007 and are headquartered in Sofia, Bulgaria.

Our purpose is to enable organizations to align their business strategy with their people strategy through Talent Optimization, and to support Organizational Design and Efficiency, as well as Individual & Team Behavioral and Cognitive Assessments and Individual & Team Coaching.

We deliver Talent Optimization by aligning business strategy with the people strategy for optimum results, and we support Organizational Design and Efficiency, as well as conducting Individual & Team Behavioral and Cognitive Assessments and providing Individual & Team Coaching. We also apply LEGO® SERIOUS PLAY® Business Workshops to explore processes, decision making, strategy, innovation, design, and team dynamics in a business context.

Our specialties include Talent Optimization, Organizational Consulting, Management Consulting, Change Management, HR Consulting, Business Resructuring, Individual Assessments, Team Dynamics & Analytics, Business Coaching, Executive Coaching, Team Coaching, Business Workshops, and LEGO® SERIOUS PLAY® Business Workshops.

We operate in Bulgaria.

We support people, teams and groups who strive to discover their potential, achieve higher efficiency and professional development through a solution-focused coaching approach.