We are SP-Works, a privately held staffing and recruitment company operating in the Travel Retail industry. We were founded in 1994 and are headquartered in Helsinki, Finland.

We bring over 20 years of expertise in promotional services with a deep specialization in Travel Retail across the Nordics. We help brands elevate their presence in duty free and travel retail spaces through promotional strategies, engaging brand activations, and seamless execution.

We deliver experiential marketing campaigns, in-store promotions, and customized brand activations, creating memorable shopping experiences that translate into revenue growth. With an extensive network, industry knowledge, and passion for excellence, we apply these capabilities to our work in travel retail.

Our specialties include Promotional Services in Travel Retail, Recruiting, Recruitment, Brand Ambassadors, Sales Promoters, Field Supervisors, Sales Consultants, Merchandising, Sales Promotion, Product Demonstrations, Product Sampling, In-store Promotions, Duty Free Retail Strategies, Brand Activations, Nordic Travel Retail, Travel Retail, Duty Free, Marketing, Sales, and Merchandising in Travel Retail.

We operate in Finland and Estonia, with our headquarters in Helsinki, Finland, and a presence in Tallinn, Estonia.

We were founded in 1994 and are headquartered in Helsinki, Finland.