We are UGROW Iceland, a partnership operating in the staffing and recruitment industry. We were founded in 2024 and are headquartered in Reykjavik, Iceland.

We connect businesses in Iceland's tourism, hospitality, retail, and service industries with skilled and motivated talent. Our mission is to make hiring simpler, smarter, and more human, ensuring that employers find the right people while job seekers discover opportunities where they can thrive.

We provide access to a pre-screened talent pool ready to work and streamline the hiring process to save time, while ensuring compliance with Icelandic labor regulations and strengthening employer brands with the right hires. We offer job seekers opportunities with trusted, ethical employers, provide career guidance, CV support, and interview tips, and help build confidence and gain insight into Iceland's work culture.

Our specialties include recruitment, staffing, workshops, service industry, and HR.

We operate in Iceland to support both employers and job seekers across the Icelandic market.

Whether you are looking to hire or get hired, we are here to support you every step of the way.